Many times prospecting is unfairly linked to straight cold calling. Cold calling is the function of picking up the phone and calling the first name on the list, or the screen, and reading a script or making it up as you go along. Sometimes it meansMoreMany times prospecting is unfairly linked to straight cold calling.
Cold calling is the function of picking up the phone and calling the first name on the list, or the screen, and reading a script or making it up as you go along. Sometimes it means just showing up on a potential clients doorstep in an attempt to turn a prospect into a customer. While cold calling is one aspect of prospecting, it is one of the most ineffective.
As we will discuss later, its a very hit or miss philosophy. Prospecting should be strategic and follow an identification process, similar to the old TV series Colombo, where actor detective Peter Faulk used a myriad of tactics to piece together the puzzle in an effort to turn suspects into prospects and eventually into customers of the judicial system. The obstacles that are encountered as you go through the prospecting process are outlined. We will address and recommend proven tactics to diffuse the many issues that arise as we accomplish our objective.
Once we understand why its necessary to prospect and commit to it, we must identify the obstacles and learn the ways to overcome them. Areas addressed in this volume include effective use of the phone system which I refer to as the Prospecting Bermuda Triangle. The recommendations will describe ways of dealing with voice mail, plus choosing the words to leave a powerful message that will increase your chances of getting a call back.
The discussions that follow will provide strategies for dealing with the human being- Gatekeeper charged with the task of screening calls for the prospect and deflecting the unarmed sales solicitor. This book will also provide a discussion of strategies surrounding the act of making the call, what do I do, how do I get the information I need? Last, we will discuss post-call follow-up- the process of ending the call and beginning the newly cultivated relationship. Handling this correctly can get your new relationship off to a great start.
Handling it incor